REAL ESTATE PHOTO PROCESSING

As a real estate professional there is an important question you may need to ask. Why are you paying for a photographer?

You take the photos, and I will make them look professional!

Real Estate Photo Editing

Merge 3 exposure bracketed images into a bright and professional photo. Perspective correction and window-view enhancement included.

$3

/each

Editing Editions

Object removal - cleaning up small objects. Sky replacement. Pins, tags, outlines, or color enhancements to mark property.

+$2

/each

Specialty Editing

Day to dusk conversion, panoramic photo stitching, complex object removal, graphics creation, rendering merges

Quote

/each

real estate photo processing sample images
Sample Edited Photos
 

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Take Your Own Photos

bedroom image on smartphone for photo processing

With EDS Real Estate Photo Processing services you can save money by taking your own pictures. As a real estate agent, you know better than anyone which essential perspectives are required to gain interest in your listing. Before even presenting the seller's agreement you have already instinctively visualized the best angles of the most important features. Right in your hand is an expensive mobile device which contains cutting edge camera technology. Ironically, you will use this high-tech optical device to call a photographer. Yet you are quite capable of snapping your own and then use EDS real estate photo processing services.

History of Failure

haze from sun shining in window
image washed out from sunlight

I am certain most realtors on some occasions have taken their own photos. But the results included yellowed images, dark ceilings, heavy shadows, sunlight washouts, and wide-angle distortions. Enough issues to inspire calling a professional photographer the next time around. What you may not realize is that the photographer will also have a host of similar issues – but is able to fix them during editing. You are paying for the trifecta of drive time, a photo session, and post-processing. All this expense for images that only have a two-week shelf-life due to your real estate marketing skills. Why not bypass the bulk of this expense? Snap photos with your own smartphone and still present professional images with the help of EDS Real Estate Photo Processing services.

Post-Processing Magic

3 bracketed images for real estate photo processing
photo at (+2) (0) (-2) exposure levels

Here is what the photographer has that you did not. RAW format images taken in multiple exposure brackets. RAW is the general term for uncompressed photos. Other formats such as JPG, HEIC, PNG, or BMP purge most of the original sensor data to reduce file size. Uncompressed files allow pinpoint adjustments to coloring, shadowing, distortion, and white levels. ‘Bracketing’ means taking the same image multiple times using different exposure levels. These are required for HDR (High Dynamic Range) photo merging. With professional photo editing software plus years of editing experience – even mediocre photography can result in fantastic real estate images.

Only 3 Requirements

To save money by submitting photos to EDS for Real Estate Photo Processing, there are three key elements required. A wide-angle lens, RAW image format, and exposure bracketing. The first two are standard on most smartphones since 2020. The third, rapid-burst exposure bracketing, will likely require an app. The app I have experience with is the Pro Camera by Moment app. It costs only $8.99. However, I believe it is only available on iOS. From discussion boards I have browsed it seems the best app for Android devices is HedgeCam 2: Advanced Camera. Since I have used the Pro Camera app I have included a short tutorial. There are likely many other available applications if you are to search ‘rapid-burst exposure bracketing smartphone app’ or similar.

Sample: Edited Photos

Keeping it Real

The recent trend in real estate photography is unnatural. What I mean is; during the editing stage photos are transformed from realism to a caricature of the property. Blinding white ceilings and walls that cannot exist even in new construction under optimum lighting conditions. Images so over-processed that the final product more closely resembles a CGI representation of the room than the actual room itself. Listings which so severely misrepresent a property that potential buyers are visibly disappointed the second they open the door.

My process is different. Proper photo editing does not distort reality. Hospital-white walls and ceilings with no hint of shadowing do not exist in the real world. Does it really speed up the sale by misleading buyers with impossible computer-generated perfection? Losing further trust with every showing? I will brighten your images while enriching colors and window scenes. The authentic feel will be finalized with natural vertical alignment. In the end you will have photos to be proud of without processing all credibility out of the image.

Samples of typical real estate photos whitened far beyond realistic representation

kitchen image bright white everything
white room over processed with no shadows
bathroom image white beyond belief

1 Load a 'Bracketing' App

real estate image of house taken for photo processing

An eight-dollar app will allow your smartphone camera to capture exposure bracketed images. Each tap will take three photos at three different exposure levels - allowing post-processing to merge the best aspects of each image. With my iPhone I have used the Pro Camera by Moment app. This app is only available on iOS devices. I have included a short tutorial. If you have an android device one application I am aware of is HedgeCam 2: Advanced Camera. But if you search "smartphone photo-burst exposure bracketing" there are likely several comparable apps available.

2Take Your Photos

Once your phone is set to take bracketed RAW photos there are a few things to understand. RAW photos are 3-5 times larger file size than JPEG or HEIC photos. In addition, each time you click three photos are being taken. So be certain you have enough memory space to take all of the photos you need. All real estate photos will be taken in 'landscape' position. Always try to avoid shooting directly into the sun. Post processing can repair most brightness issues, but it is still best to avoid when possible. Hold your device steady for about 2 seconds with each camera click. (The camera will take a burst-shot of 3 photos, which may take up to 2 seconds total.) If available using a tripod is the best practice.

Note: Some smartphones do not have capability to take RAW photos in Bracketed mode. If this is the case, go ahead with the JPEG format. There will be editing limitations, but in general, still similar results to the samples seen on this website.


Interior Photos: Turn on all interior lights. Turn on any decorative lighting or gas fireplace. Curtains should all be in natural open position. Blinds should be open. Toilet seats and covers down. And of course, a clean and clutter free environment. Turn the flash off. The optimum camera height is between 4ft and 5ft. Aiming into a corner most often gives the best angle. Straight onto a wall can also be a great shot. Avoid shooting the back of furniture when possible - the image should invite you IN to the room. Different devices will have varying amounts of distortion in wide-angle mode. (Distortion: How far out of vertical the edge lines appear) The top corners will be clipped some during the distortion correction process. To compensate the best practice is to frame the intended image, and then back up a bit to allow for nominal zooming during the distortion correction process.

fireplace scene on smartphone for real estate photo processing

Exterior Photos: Most photos should be taken in Standard mode rather than the wide-angle mode used indoors. Only use wide-angle when it is entirely necessary to frame the entire structure or capture deck and patio shots. Height can be quite variable. Take photos from knee level to as high as your arm will reach - decide which look best later. Highlight deck and patio views from multiple perspectives. Always get the straight-on shot most often used as the primary image. Take many photos and pick the best later.

view of house on smartphone for real estate photo processing

Take Many Photos: Indoor and outdoor, take many photos from a large variation of perspectives allowing you many choices while picking the best.

3Upload Photos

Not All Photos Require Editing: Once you have picked through and decided which images are best for your listing, you may notice that not all of them require editing. On each set of three bracketed photos - the middle image has a standard -0- exposure setting. For most outdoor photos, and occasionally the garage and basement shots, this standard exposure unedited photo is pretty good. Therefore, not every photo in your package will require editing services.

How to Upload: Once you have scheduled Photo Processing (EDS Photo Processing Form) I will send an upload link to your email address. This link will allow you to upload directly from the photo library on your mobile device. The upload screen will also offer a place for any specific instructions you may want to add. Upload all 3 brackets of each image you need edited. For the best outdoor photos that do not require editing - you can still include the center bracket image. I will convert these to the same format, ratio, and pixel size matching the edited images. This will ensure image consistency when submitting to the listing service. These added conversions which did not require editing will be free of charge. Note that each photo in RAW format may be 5MB to 15MB in size. The overall upload will be rather large and may take some time depending on connection speed.


4Download Finished Photos

How to Download: When processing is finished, I will email you the completed images. You can expect your photos processed in 24-48 hours. At the time of request, we can set up a specific schedule that meets your needs. Please message or email me to discuss any specific time constraints you may have.

Photo Formats: Your photo downloads will be in standard 3:2 ratio and in JPG format. Each image will be available in web and print resolution. Most common is the web optimized (1536px x 1024px) size preferred by most real estate listing services. A higher resolution printable image is also available upon request. Please let me know if a different ratio (such as 4:3 or 16:9) or different file type (PNG, GIF, PNG, WebP, BMP) is required.

Payment: Credit Card, PayPal, and Venmo payments are all accepted.


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